Pricing is one of the biggest challenges entrepreneurs face. Charge too little and you risk undervaluing your work, attracting the wrong clients and making it difficult to build a sustainable business. Charge too much without the right strategy, and you may struggle to convert enquiries into paying customers.

In this masterclass, we'll explore seven of the most common pricing mistakes entrepreneurs make and, more importantly, how to avoid them. By understanding these pitfalls, you'll be able to price your products or services with greater confidence, increase your perceived value and create a pricing structure that supports long-term business growth.